Optima Helps Shatter Best-Ever Annual Sales Record for Kia

Published: January 7, 2013

This entry was posted in Kia Cars

Kia has announced its best ever annual sales for the year ending in 2012. Kia reports that the Optima led the brand’s sales, selling more than 150,000 units.

From Kia:

“Kia Motors America (KMA), which previously announced it had surpassed its best-ever full-year sales total in less than 11 months, today reported all-time record sales in 2012 of 557,599 vehicles, a 14.9-percent increase over the previous best-ever mark set in 2011. As one of the fastest-growing car companies in the U.S. over the last five years¹, December sales of 39,178 units helped to extend KMA’s streak of annual market share increases to 18 years.

KMA’s sales were led throughout 2012 by the U.S.-built* Optima and that trend continued as the December total of 12,008 units helped the popular midsize sedan become the first Kia nameplate to top 150,000 annual sales. Together with the popular Sorento CUV – also built at Kia Motors Manufacturing Georgia (KMMG) – Kia’s U.S.-built* vehicles represented more than 40-percent of last year’s record-setting volume.”

The Kia Optima added a new “top tier” model in 2012, the SX. The Optima SX’s builds on the existing model’s horsepower and fuel efficiency while adding a number of exclusive design and feature upgrades, including: 18-inch chrome wheels, red brake calipers, LED lighting and exterior brightwork. Within, the SXL boasts high-grade Nappa leather seating trim, rich wood grain accents and an electronic parking brake, which is exclusive to this trim level.

The SXL trim arrives on the heels of the Optima’s record-breaking sales success and exceptional residual value from Automotive Leasing Guide (ALG), the industry benchmark for residual values and a leading provider of data and consulting services to the automotive industry. Contrary to conventional industry residual value trends, the Optima’s residual values improved for MY12 and again for MY13 following its launch as a 2011 model. Specifically, the Optima SX trim’s notable rating of 57-percent of original manufacturer’s suggested retail price (MSRP) for 24 months of ownership is a full 10 points higher than the previous year.

The Optima SXL is based on the fully loaded turbocharged Optima SX. Offered exclusively in Ebony Black, Snow White Pearl and Titanium Metallic exterior colors, the Optima SXL features many luxury details, including LED daytime running lights, chrome-accented rear spoiler and lower door sills, and wood interior trim. Standout red brake calipers can be seen through the Optima SXL’s uniquely designed chrome 18-inch wheels while the 2.0-liter turbo GDI engine delivers class-leading 274 horsepower and achieves 22/34 mpg (city/hwy).

Inside the cabin, high-grade black or white Nappa leather adorns the seats, door panels, center console armrest and center fascia trim for a premium feel. Wood accents can be found on the steering wheel, interior door trim and shift knob, and a black tricot fabric lends a premium feel to the headliner, sun visor, and A, B and C pillars. The Optima SXL also boasts an electronic parking brake, which is offered exclusively on this uplevel trim. A first-aid kit and cloth door weather strip round out the SXL package.

Auffenberg Kia is pleased to bring you this Kia Optima product update! Visit Auffenberg Kia today to test drive a new Kia Optima in O’Fallon!

Post a Comment

Search

RSS Subscribe

Dealer Links

Categories

Tag cloud

Recent Posts