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Ford Media published a very interesting “13 Trends for 2013” that highlights what’s coming in 2013. These trends are not just tied to the car industry, although Ford will undoubtedly apply these trends to new car design. It’s fascinating how buying habits and trends expand into every area of business.
In the introduction to this report, Ford’s Global Trends and Futuring head, Sheryl Connelly said:
“Suppose you were asked to describe what products you might purchase three years from now. Most people would be unable to answer even if the question were framed three months from now. Yet that is what Ford Motor Company’s team of designers, engineers and marketers strive to do when developing new products. As it takes more than 36 months to bring a new vehicle to market, we must find ways to anticipate what customers will want, need and desire—well into the future. Since we cannot predict the future, we look to global trends for inspiration. We monitor shifts in social, technological, economic, environmental and political arenas, as these will be the drivers of consumer values, attitudes and behaviors in the future. In its role as an innovator, Ford uses insights from the trend research to inform strategy and create products that not only exceed consumers’ expectations, but also push the boundaries of imagination. This first edition of Looking Further with Ford gives a glimpse into our trend work.
For the first time ever, Ford is making its trend work publicly available—so we are proud to present thirteen micro trends for 2013. This book reflects our view of the attitudes that will shape the world in 2013 and beyond, leveraging years of trend research and collaborations with thought-leaders from around the world. Our goal in publishing these trends is not only to showcase the innovative and thoughtful side of Ford Motor Company, but also to further discussion, deepen insights and spur innovation across the globe. Enjoy.
Here are the thirteen trends:
#1: Trust is the New Black
#2: Consumer Republic
#3: Get Real
#4: Pioneering Pathways
#5: The Micro Skills DIY
#6: Help Me Help Myself
#7: The Economics of Local Pride
#8: The Rise of Intima-City
#9: Defying Distraction
#10: The Minimal Maximist
#11: Return to Your Senses
#12: Forever Young
#13: Post Green
Ford says: “The tide of trust is turning. After a half-decade of disheartenment—fueled by economic uncertainty, political gridlock and business scandals—consumers are ready to trust again. But this time they are starting from a very different place: Instead of blind faith in institutions, they are placing trust in themselves, in their peers—in the things that they believe to be real and truthful. Diminished expectations of institutional support have given rise to a more emotionally mature and stronger self, delivered through personal accountability and collective empowerment. New avenues to wealth and happiness come from within, and personal success is often tied to others in smaller, more intimate and local networks. People are pioneering new pathways, envisioning new careers and harnessing technology to deploy more of their skills. And as millions do this, society is redefining traditional roles and blazing new trails.”